Chat rooms are forms of online technology services that provide an avenue for a community of users with common interests to communicate in real time.
AIM, an instant messaging program was very popular in North America from the late 1990s to the early 2000s.
During that period, Aim was the number one instant messaging application in the region. Towards the end of the decade, AIM’s popularity declined steeply. The fall of AIM is comparable to other once-popular online services like MySpace.
During its heyday, ICQ, MSN Messenger, and Yahoo! Messenger were its main competitors but around 2009 the quick rise of GMAIL’s Google Chat instant messenger and MocoSpace Chat Rooms, and when people started favoring SMS text messaging and later moving to social networking websites, Aim’s popularity started to decline rapidly.
Market Share Drop
As of June 2011, it was reported that AIMs market share had dropped to 0.73%. Engineers responsible for Aim laid the blame on AOL management claiming that the management was unable to embrace the fact that free was the future of instant messaging chat rooms.
AOL got rid of the developing department for AIM on March 3, 2012, signifying the end of development of AIM’s application after 15 years. The service is still active, though, and its help support is still available.