Category Archives: Marketing

Web Design Mistakes Your Small Business Should Not Be Making

It is very important for a company to understand the actual purpose of a professional web design. A blunder or even a small mistake in the designing process of the website can often have a negative impact on the business as a whole. At very best a poorly designed website will portray a negative, often confused online presence.

Below, you will find a few common web design mistakes and some simple advice as to how to fix them.

Force opening a new browser window from your site.

Big mistake! Nobody likes being forced and especially when the new browsers open new tabs people avoid opening new browser windows for surfing. Besides, people prefer to use the same tab for going deeper into a site.

web-mistakes

Forced Resizing the browser window to meet your display needs

This again is a bad idea! Your site should give the users the liberty to choose the size of their window. Unless it is a gaming site where you have to display the entire screen; but forcing to reduce the size of a browser is totally a mistake.

Background music

Unless you are selling your music and even for that matter you should let the user decide if they want to hear something. The fact is people quickly close the tab if there is background music even without seeing the content.

Video – Web design Cardiff

Excessive use of flash

Yes flash animations do look pretty and they are also expensive but the fact remains that people with slower internet connections take a long time to open it and simply leave in frustration. A lot of flash animation can be very distracting; especially if they start automatically.

Long homepages

Everyone hates visiting a page that needs to be scrolled excessively to get to the final sales pitch and find out what they are offering. Adding testimonial after testimonial and special offers in abundance is something people don’t really like. Making the home page very long actually makes people run away.

homepage-design

A properly designed website plays a very important role in marketing the products and services of a company. Most successful companies provide complete information about their products on their website. In this way, the users can glance at the offers of the company by sitting at home.

A lot of people rate a company by looking at the standard of the website. All the mistakes mentioned above can spoil the reputation of the company. Thus, they should be avoided. A bad web designer can ruin your reputation just because you didn’t know what shouldn’t have been there.

5 Ways to Improve Your Local Marketing Efforts

Even local businesses have to rely on the Google search results pages to generate leads and customers.  When a customer does a search they are seeing local results first, especially when using a mobile device.  Thus it is important for local businesses to pay attention to search metrics and what it takes to get to the top spot.

Here are 5 ways to improve your local marketing efforts.

Claim Your Online Listings

This is the first and most crucial step, start by claiming your listing on Google My Business, and Bing Local.  You will need to fill out the details of your business nd verify the business.  Typically Google sends you a post card to your business address with the pin number you will need to input to verify.  You have options for a brick and mortar store, or a service based business where you travel to your clients.

Optimize the Listing

You will need to put in very accurate and detailed business information, make sure that your NAP (name, address and phone number) are correct.  Input the opening and closing times, the days you are open for business and the area you service.  You will want to include images and videos of your business and more images are better.  This is what will help you show up on the map listings and it is important you leave nothing blank.  It will help you rank and offer more information to any potential clients seeing your listings.

Encourage Reviews

More and more people rely on online reviews before they make a purchase.  Encourage your customers to review your business and post the reviews to Google as well as Yelp or other online review sites.  Create a signature for your email with a link for them to leave a review on Google.  Many business owners are too afraid of negative reviews, but you shouldn’t be.  All reviews are good for business and as long as you handle any negative reviews professionally you’ll be just fine. Here is a video showing you how to handle negative reviews.

Optimize Your Website

Ideally you should work with your web designer or SEO agency to make sure this is done properly.  You need to make sure that your phone number is displayed prominently.  There are technical elements that need to be taken care so that search engines can properly read your site.  Make sure that any NAP information is consistent with your Google My Business page.

Local Citations

Your business needs to be listed in all the online directories that have effectively replaced the Yellow Pages.  The drawback is that there are many of these directories and the information needs to be consistent across all of them. Not to mention this is the most tedious task imaginable, let a digital marketing agency take care of the task for you.  Your time is too valuable to waste with this.

These steps won’t guarantee you a first place ranking on the search engines but they will go a long way towards getting you there.