My Boss Just Asked Me To Organise The Annual Conference – Help Please!

At Monthly Aspectarian we love to hear from our readers and are happy to help with any reasonable requests for advice. We received an email from Jan last week, concerned she had been asked to organise the companies annual conference and didn’t know what to do.

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Fortunately Jim, who is a part time editor has plenty of experience and was more than happy to share the following tips:

Organizing and planing a conference is a simple task but most people like to avoid it and in the end you get a very an planned conference which may look bad at the end of it all.

There are a few things one must consider when organizing for a conference:

1. Plan- The way one plans for the conference shows how organized you are. Get the tasks involved so as not to miss a single thing like the resources involved

2. Seek professional Help- If you are not experienced in this field of planning you can seek professional help from companies which do conference planning and you will get the best result

3. Pick a Suitable Location- The location of a conference may make the conference to be successful at the end,Most conference are not suitable if they are held in very noisy environments like near bus stops and clubs or bars where there is loud music but in a very cool environment free from all those things.This will help the Claudine to concentrate on the whole issue rather than been distracted.

4. Facilitate Networking/Communication- Always give your audience a chance to communicate and air their views so as not to make the conference a negative experience.Let there be that chance where the the speakers can interact with the audience and tackle some issues head on. Organising conference photography for future company promotional literature is also a great idea.

5. Develop a working Time Plan- Time planning in every conference is very essential in that all the events and tasks scheduled to be discussed on the material day are dealt with within the stipulated time in the schedule provided by the planner.

6. Food and Beverages- Target the amount of food and beverages according to the attendance list to minimize on the cost. You may also find out if the conference facility provides catering for your guests and their cost and to know if they allow outside catering. When these few steps are achieved then then conference will be a success without problems or complains.

Web Design Mistakes Your Small Business Should Not Be Making

It is very important for a company to understand the actual purpose of a professional web design. A blunder or even a small mistake in the designing process of the website can often have a negative impact on the business as a whole. At very best a poorly designed website will portray a negative, often confused online presence.

Below, you will find a few common web design mistakes and some simple advice as to how to fix them.

Force opening a new browser window from your site.

Big mistake! Nobody likes being forced and especially when the new browsers open new tabs people avoid opening new browser windows for surfing. Besides, people prefer to use the same tab for going deeper into a site.

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Forced Resizing the browser window to meet your display needs

This again is a bad idea! Your site should give the users the liberty to choose the size of their window. Unless it is a gaming site where you have to display the entire screen; but forcing to reduce the size of a browser is totally a mistake.

Background music

Unless you are selling your music and even for that matter you should let the user decide if they want to hear something. The fact is people quickly close the tab if there is background music even without seeing the content.

Video – Web design Cardiff

Excessive use of flash

Yes flash animations do look pretty and they are also expensive but the fact remains that people with slower internet connections take a long time to open it and simply leave in frustration. A lot of flash animation can be very distracting; especially if they start automatically.

Long homepages

Everyone hates visiting a page that needs to be scrolled excessively to get to the final sales pitch and find out what they are offering. Adding testimonial after testimonial and special offers in abundance is something people don’t really like. Making the home page very long actually makes people run away.

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A properly designed website plays a very important role in marketing the products and services of a company. Most successful companies provide complete information about their products on their website. In this way, the users can glance at the offers of the company by sitting at home.

A lot of people rate a company by looking at the standard of the website. All the mistakes mentioned above can spoil the reputation of the company. Thus, they should be avoided. A bad web designer can ruin your reputation just because you didn’t know what shouldn’t have been there.

Steps to Setting Up A Local Business

Most of the businesses you see around sprung up from a simple idea. The owner took the idea, acted on it, and a business was born. It is a process, and to some, the process may seem cumbersome. Others, especially those with the right information on how to set up a local business, can speed through the process without breaking a sweat. Read on to learn the steps to set up a local business.

Decide on the business structure

We spoke to Jason who has successfully structured his start up cabinet refinishing business about how he went about it.

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The first thing you need to do before embarking on the process of setting up a business is to determine what the structure of the business shall be. The business structure refers to how you’ll operate the business. There are four common forms of business structures, for example, sole proprietor, trust, partnership, and company.

A sole proprietor business structure is a business where the proprietor operates on his or her own. A partnership business is where there is an association of individuals or entities in the management and running of business. A partnership isn’t a company. A trust business is where there is an entity holding income or property on behalf of another entity or individual who is the beneficiary. Lastly, a company is where the business is a legal entity capable of suing and being sued and is a person in the law separate from the shareholders.

As the business grows, you can opt to change the business structure.

Decide the business name and find out if it is available

Your business will need a name under which it will operate. Give it a suitable name and check with the appropriate entity to find out if the name is available. If the name is in use by another business, conjure up another name for your business.

Once you find a name, register the name with the appropriate entity to secure it from being used by another business in the future. It is noteworthy, however, that the business name is simply an identification, and registering that name doesn’t give you all the rights over it. To get full rights over a name, so another entity doesn’t use it, consider trademarking it.

Come up with a one-page business plan

It is important to create a simple business plan detailing your business’ vision, mission, objectives, and basic strategies as well as a simple action plan. Many small startups often fall into the trap of drafting complex business plans, which isn’t really necessary, at least at the start; you’ll need that only when seeking financing and investment.

It is also important to test out an idea before injecting lots of money and precious time.

Get a Website

It doesn’t matter if your business is brick and mortar or it is online; you still need a website. It is a travesty not to have a website in this day and age with social media and the internet being such a big part of our lives. Clients, in most times, go online to search for businesses offering goods and services they are seeking before heading to the chosen business’ mortar and brick premise.

Follow the listed steps and you’ll quickly and without hassle have your business up and running.

5 Ways to Improve Your Local Marketing Efforts

Even local businesses have to rely on the Google search results pages to generate leads and customers.  When a customer does a search they are seeing local results first, especially when using a mobile device.  Thus it is important for local businesses to pay attention to search metrics and what it takes to get to the top spot.

Here are 5 ways to improve your local marketing efforts.

Claim Your Online Listings

This is the first and most crucial step, start by claiming your listing on Google My Business, and Bing Local.  You will need to fill out the details of your business nd verify the business.  Typically Google sends you a post card to your business address with the pin number you will need to input to verify.  You have options for a brick and mortar store, or a service based business where you travel to your clients.

Optimize the Listing

You will need to put in very accurate and detailed business information, make sure that your NAP (name, address and phone number) are correct.  Input the opening and closing times, the days you are open for business and the area you service.  You will want to include images and videos of your business and more images are better.  This is what will help you show up on the map listings and it is important you leave nothing blank.  It will help you rank and offer more information to any potential clients seeing your listings.

Encourage Reviews

More and more people rely on online reviews before they make a purchase.  Encourage your customers to review your business and post the reviews to Google as well as Yelp or other online review sites.  Create a signature for your email with a link for them to leave a review on Google.  Many business owners are too afraid of negative reviews, but you shouldn’t be.  All reviews are good for business and as long as you handle any negative reviews professionally you’ll be just fine. Here is a video showing you how to handle negative reviews.

Optimize Your Website

Ideally you should work with your web designer or SEO agency to make sure this is done properly.  You need to make sure that your phone number is displayed prominently.  There are technical elements that need to be taken care so that search engines can properly read your site.  Make sure that any NAP information is consistent with your Google My Business page.

Local Citations

Your business needs to be listed in all the online directories that have effectively replaced the Yellow Pages.  The drawback is that there are many of these directories and the information needs to be consistent across all of them. Not to mention this is the most tedious task imaginable, let a digital marketing agency take care of the task for you.  Your time is too valuable to waste with this.

These steps won’t guarantee you a first place ranking on the search engines but they will go a long way towards getting you there.